What the 1/2″ Drill Bit Teaches Us About People’s Wants….

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Replacing a Truck Taught Us a Lesson in Customer Service

There is a popular marketing story that goes something like this: Millions of 1/2″ drill bits are sold in this country every year. Knowing this, how many people want 1/2″ drill bits each year? The obvious answer might appear to be, “millions of people”. Actually, no-one wants a 1/2″ drill bit.

What they want is a 1/2″ hole.

At Bird Family Insulation, we know you don’t necessarily want insulation, or sealed & insulated ducts, etc. What you want is a Comfortable Home that is Easy to Heat and Cool. We Get it! Therefore, our pledge to you is simple: The successful achievement of your comfort goal is our families highest priority. Bird Family Insulation is not a product driven company. Bird Family Insulation is a SOLUTION driven company… and You WIN!

As you get multiple quotes, notice who asks the inductive questions; who is interested in your comfort goals, who is interested in your current frustrations and issues with Indoor Air Quality, etc… At Bird Family Insulation, our motivation is getting a “High 5!” from you at the end of the project. For that to happen, we need to be crystal clear as to exactly what you want the outcome of your project to be!

The story of the Drill Bit is exactly why Savannah, Jacob, Bob, Beau, Nate, and our men are always asking you questions.

After all, who wants to pay for a 1/2″ Drill Bit, only to end up with a 1/8″ hole?

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